The Challenge

Avoid the typical perception that company outings can be pretentious, boring and not fun enough for employees to want to attend.

The Action

Shopko wanted its employees to be free and have fun. What better way to have fun than at one of the largest ski resorts in the Midwest? We designed promotional posters to encourage employees to come, have fun and let loose – have fun on their own terms.

The Results

The posters were posted internally to raise awareness and drive event registration. The event increased attendance and set a new record for care-free fun for a Shopko company outing.

Awards

The Shopko poster series won a 2019 Graphis Silver Award.