The Challenge

Drive attendance and sponsor interest in a new show concept from LAmicroLUX where watch enthusiasts could meet with, speak to and even purchase from brands they’ve seen online and supported on Kickstarter.

The Action

Tap into the aspirational visions watch enthusiasts have of themselves with promotional materials that highlight the functionality of tool watches and the ability to meet directly with the brand owners and designers we:

  • Designed and developed lamicrolux.com
  • Built social media accounts and deployed content to them with a content calendar
  • Created FaceTime campaign and deployed media via promoted posts to drive traffic to
  • Instagram, the website and the Eventbrite page
  • Created unique assets for 24 watch brands, Ablogtowatch and other partners
  • Developed all collateral for the event

The Results

The promotional effort:

  • Established and grew the Instagram audience to 18,000 followers in one month
  • Achieved over 48,000 Instagram likes with 127 posts
  • Earned a total organic campaign reach of over 1,500,000 from partner posts
  • Drove 139,766 impressions via Facebook with a CTR of 6%
  • Achieved total registration on Eventbrite of 1,945
  • Attracted 17 new watch brands to participate in the event via social media
  • The event was so successful that a Chicago show was held in October 2019.

Awards

The LAmicroLUX poster series above won a 2019 Graphis Gold Award.

Applied Services

Brand Development, Design and Creative, Traditional and Digital Advertising, Public Engagement, Analytics and Data Science