The Challenge

As company with a varied portfolio of B2B brake offerings and separate B2C bike brands, Hayes suffered poor search visibility, user experience and brand recognition due to a fragmented web presence of many domains, landing pages, missing metadata and overall inconsistency in branding and messaging to represent the company.

The Action

Design a new site structure to unite the portfolio under the corporate brand, both structurally and via look-and-feel, to both boost company-branded offerings without hindering the success, autonomy and consumer awareness of the strong independent bike brands.

The Results

The new site provides a digital branded house that tells a more compelling brand story, vastly out-performs past analytics, is easier to manage internally and is enabling the company to grow its e-commerce sales brand by brand.

Awards

BMA 2019 Bell Award
11 Silver Addy Awards
2019 W3 AWARDS SILVER – General Website Categories-Manufacturing for Websites

Applied Services

Strategic communications, SEO and SEM, digital innovation and design, e-commerce and web infrastructure.