The Challenge

Colon cancer is third-leading cause of cancer-related deaths for men and women, and even though it’s preventable with screenings, people aren’t getting colonoscopies as they should.

The Action

For Colon Cancer Awareness Month (March), push the preventable, treatable and beatable message with a bold advertising campaign focusing on avoiding regrets and eliminating excuses for getting life-saving colonoscopies.

The Results

The campaign reached people in southeastern Wisconsin and northern Illinois – the core markets of GI Associates – and earned positive feedback from the organization’s independent physicians.

Applied Services

Brand development, design and creative, traditional and digital advertising.