The Challenge

As Cousins unveiled a new look for its stores and expanded into new geographies, it needed to evolve its brand approach to support new menu offerings and more diverse markets.

The Action

Design an advertising campaign with a more expressive approach featuring a spoken-word poet to tout the neighborhood identity of Cousins stores and promote catering options.

The Results

Not only were the ads instantly noticed given the difference from past campaigns, but they supported the awareness needs of additional franchisees entering new markets.


While new creative and advertising drove brand awareness and differentiation externally, we worked with Cousins Subs to visually bring to life its culture internally, too. New signage throughout the headquarters depict important company values and what it means to be part of the team.

Applied Services

Brand development, design and creative, traditional advertising