While new creative and advertising drove brand awareness and differentiation externally, we worked with Cousins Subs to visually bring to life its culture internally, too. New signage throughout the headquarters depict important company values and what it means to be part of the team.
As Cousins unveiled a new look for its stores and expanded into new geographies, it needed to evolve its brand approach to support new menu offerings and more diverse markets.
Design an advertising campaign with a more expressive approach featuring a spoken-word poet to tout the neighborhood identity of Cousins stores and promote catering options.
Not only were the ads instantly noticed given the difference from past campaigns, but they supported the awareness needs of additional franchisees entering new markets.
Brand development, design and creative, traditional advertising