What’s more galvanizing than what we eat and drink? It brings people together, defines cultures, creates family traditions, powers our minds and fuels our bodies. Our choices say so much about who we are, from what we select at the store – or what’s even available at the store – to where we choose to dine with family and friends. We make these choices daily, proactively or subconsciously evaluating a multitude of factors: taste, quality, nutrition, ingredients, cost, proximity, ease, sustainability, allergies, enjoyment, comfort, etc.
Tastes change incredibly fast. Food and beverage brands are under stronger pressure to innovate and build product pipelines faster; it’s no longer enough to promote a product well. Brands must also plan for the online and in-store experiences, because first impressions begin as soon as someone walks in the door or searches on Google. And consumers care about what’s in their food, too, and expect transparency. Companies have to be prepared to talk about nutrition, labels, supply chain, sustainability, animal welfare and even their reputation as employers.
Our team’s diverse food and beverage experience in both B2B and B2C issues give us the context and skills to help our clients plan for successful launches and growth, improve product and service offerings, navigate tricky issues and build the physical or digital infrastructures needed to deliver a competitive, defining customer experience.