Leave No Sandwich Behind

Cousins Subs

Overview

The online ordering component of the Cousins Subs website was not converting as well as it could be. Analytics indicated substantial customer confusion in the ordering process with a substantial abandonment rate – 7 out 8 carts were abandoned.

Taking Action

In evaluating the data, we concluded it was vital to update the user flow and online guest experience to grow online conversion and sales. We created a dynamic REACT front end while streamlining the order process and limiting clicks – doing more while on one page. We restructured the visual priority to increase sales as well.

The Outcome

Clarity and fewer clicks lead to more sales. In the first six months of the new site, Cousins Subs has seen a 42% year-over-year order completion increase, and the average ticket grew by 22.43%. By updating the user flow and online guest experience we will continue to grow online conversion and sales.

Awards

2x W3 Silver Award

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