Even in an unusual year, we’ve been fortunate to have great client projects that showcase a spirit of creativity with purpose. We’re proud to share that two creative campaigns won Gold in the Graphis Advertising Annual 2021.
Print category: GI Associates: Colon Cancer Awareness Outdoor Campaign
These boards were developed to run during March, Colon Cancer Awareness Month. Boards were focused on raising awareness of getting a colonoscopy. The digital outdoor boards were located along the freeway – so there was a “traffic” theme to utilize the environment in which they were running. Boards featured a common-sense approach, along with humor and diversity, to show colon cancer doesn’t care who you are; it can affect anyone. This campaign increased awareness for colonoscopies and increased patient appointments (pre COVID).
Video category: PJ’s Plumbing commercial: “The big game”
Plumbing issues happen to everyone, and sometimes they happen at the wrong time, like the biggest football game of the year. We developed a :30 TV spot to increase name recognition for PJ’s Plumbing, emphasizing that it’s important to know who to call before you need help and that PJ’s offers 24/7 service. They get the job done right the first time.
Graphis publishes and promotes influential design, advertising, photography and art/illustration globally, recognizing rising talent and household brands like Audi, Apple and AB InBev.